This is a study project where the task was to design a campaign concept, logo and packaging for a product. So in this case Achille Castiglioni‘s Ashtray „Spirale“ had to be analysed with a creative brief and afterwards 100 Designclassics was created. It is a responsive website blog and shop that publishes and supports design-all-time-classics with a new packaging. 100 Designclassics allows users to experience and truly enjoy the good old design classics in a novel way.
June 2017